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NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies.
Kominers and Kaczynski have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands.
Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.
- Steve Kaczynski - Author
- Scott Duke Kominers - Author
Kindle Book
- Release date: January 23, 2024
OverDrive Read
- ISBN: 9780593545119
- Release date: January 23, 2024
EPUB ebook
- ISBN: 9780593545119
- File size: 3529 KB
- Release date: January 23, 2024
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Formats
Kindle Book
OverDrive Read
EPUB ebook
subjects
Languages
English
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies.
Kominers and Kaczynski have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands.
Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.
-
Details
Publisher:
Penguin Publishing Group
Kindle Book
Release date: January 23, 2024
OverDrive Read
ISBN: 9780593545119
Release date: January 23, 2024
EPUB ebook
ISBN: 9780593545119
File size: 3529 KB
Release date: January 23, 2024
-
Creators
- Steve Kaczynski - Author
- Scott Duke Kominers - Author
-
Formats
Kindle Book
OverDrive Read
EPUB ebook
-
Languages
English
-
Reviews
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