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See, Solve, Scale

How Anyone Can Turn an Unsolved Problem into a Breakthrough Success

ebook
1 of 1 copy available
1 of 1 copy available

Inspired by Brown University's beloved course—The Entrepreneurial Process—Danny Warshay's See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship.
The Entrepreneurial Process, one of Brown University's highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn't the case. Entrepreneurship is not a spirit or a gift. It is a process that anyone can learn, and that anyone can use to turn a problem into a solution with impact.
In See, Solve, Scale, Danny Warshay, the creator of the Entrepreneurial Process course and founding Executive Director of Brown's Center for Entrepreneurship, shares the same set of tools with aspiring entrepreneurs around the world. He overturns the common misconception that entrepreneurship is a hard-wired trait or the sole province of high-flying MBAs, and provides a proven method to identify consequential problems and an accessible process anyone can learn, master, and apply to solve them.
Combining real-world experience backed by surprising research-based insights, See, Solve, Scale guides the reader through forming a successful startup team and through the three steps of the process: find and validate a problem, develop an initial small-scale solution, and scale a long-term solution. It also details eleven common errors of judgment that entrepreneurs make when they rely on their intuition and provides instruction for how to avoid them.
Leveraging Warshay's own entrepreneurship successes and his 15 years of experience teaching liberal arts students, See, Solve, Scale debunks common myths about entrepreneurship and empowers everyone, especially those who other entrepreneurship books have ignored and left behind. Its lasting message: Anyone can take a world-changing idea from conception to breakthrough entrepreneurial success.

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    • Library Journal

      December 17, 2021

      Warshay (Nelson Ctr. for Entrepreneurship, Brown Univ.) argues here that entrepreneurship is "a structured process for solving problems," or what he calls "unmet needs". His book presents a systematic process of entrepreneurship--"See"; "Solve"; and "Scale"--enlivened by cases and anecdotes. The first, and in some ways the most difficult, step of Warshay's method is identifying a problem. He stresses the importance of "bottom-up research": open-minded, intense observation of the targeted groups of potential customers as they go about their daily tasks, supplemented by asking open-ended questions to encourage self-reflection. Warshay is against surveys and focus groups and argues that they are contrived and thus do not help identify actual unmet needs or unsolved problems of potential customers. The second step of his method, "Solve," means creating a product or service to clear up the problem; third is "Scaling," which allows one to solve the problem for many people over a long period of time. This book presents techniques for each of the three steps. VERDICT Warshay's book will appeal to its intended audience: those with a serious interest in entrepreneurship. It is not an easy read but, then again, entrepreneurship is not an easy subject.--Shmuel Ben-Gad, Gelman Lib., George Washington Univ., Washington, DC

      Copyright 2021 Library Journal, LLC Used with permission.

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  • English

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