There was a time when only large companies could build and maintain audiences. They ran writing, television, and radio. There was no chance for the little person to develop their own audiences.
With the advent of Web 2.0 (social media), little people now carry massive influence on their audiences. In fact, large companies currently sponsor these personalities to advertise the company's products.
Web 3.0 (the metaverse) will increase the influence of the standard person. We will be able to fill our own worlds with our own content.
With each new shift of mediums, the barrier between creator and audience decreases. The metaverse will drop our audiences into our custom-built worlds; therefore, we must fill it with mesmerizing, entertaining, and educational content.